Online surveys are worthless. That is, they are worthless as a source of information about popular belief and opinions. Yet many people still find them compelling, and so they can be useful as a way of driving traffic to your website. I guess that’s why they persist.
A recent poll about teaching complementary and alternative medicine (CAM) in Australian universities has become a matter of unnecessary controversy. Asher Moses wrote an article complaining about the fact that the survey seems to have been “gamed”, in an article: Vote on alternative medicine falls victim to dark arts of the internet. In the article he seems to miss the two real points about the poll – surveys are not reliable, and it’s fallacious to use them as an argument from popularity anyway. He writes:
Voting progressed steadily at first but on Tuesday votes began rising from about 125,000 to more than 877,000 by the time voting closed on Thursday. The end result was 70 per cent no, 30 per cent yes. The number of votes in the poll was about eight times more than the number of online readers of the story, a clear indicator that the poll had been gamed.
Moses talks in the article about how easy it is to “game” an online survey, but that is not the real issue. Most surveys are probably not hacked, as indicated above it is easy to detect such manipulation. Rather, there is a problem inherent with polls and surveys. The only reference to this issue in the article is acknowledgement that the survey was not “scientific” – but what does that mean, exactly?comments (14)