For our new book on cryptozoology, Daniel Loxton and I delved deeply into the psychology of those who believe in Bigfoot and Nessie and the rest. What about these people who believe in cryptids? What can we say beyond the anecdotal descriptions of the Bigfoot subculture that I discussed in my August 28 post? There are actually large-scale rigorous studies that have been done to see what the population as a whole, and what kinds of people in particular, think about paranormal topics. The most famous is the Baylor Religious Survey, a huge data set of multiple choice questions collected almost each year since 2005, which looks not only at beliefs, but also at the demographic data behind them. If you look for the questions that mention cryptids like Nessie and Bigfoot, you can get a sense of how widely these ideas are held in the sample of hundreds of people included in the survey. For example, about 17% of the people in the sample agreed or strongly agreed with the statement: “Creatures such as Bigfoot and the Loch Ness Monster will one day be discovered by science,” while about 56% disagreed or strongly disagreed (27% were undecided). About 20% said “yes” to the question: Have you ever read a book, consulted a Web site, or researched the following topics: Mysterious animals, such as Bigfoot or the Loch Ness Monster? The highest percentage of those people who agreed with cryptozoological ideas were young (18-30) single white males with only a high-school education or less, lower incomes, but who do not tend to be very religious, either.
In their book Paranormal America, Bader et al. (2011) point out that belief in the paranormal is held by about two-thirds of Americans, and the average American holds at least two paranormal ideas to be true. In other words, most Americans believe in the paranormal, making it the norm in our culture. The skeptics and non-believers are the minority, the “abnormal ones”.comments (13)