Steve Jobs’s modus operandi of ignoring reality
is a double-edge sword
Robert Friedland was a long-haired, sandal-wearing, spiritual-seeking proprietor of an apple farm commune and student at Reed College when he met Steve Jobs in 1972 and taught the future Apple computer founder a principle called the “reality distortion field” (RDF). Macintosh software designer Bud Tribble recalled, “In his presence, reality is malleable. He can convince anyone of practically anything.” And yet the blade could cut two ways: “It was dangerous to get caught in Steve’s distortion field, but it was what led him to actually be able to change reality.” Another Mac software designer named Andy Hertzfeld said, “The reality distortion field was a confounding mélange of a charismatic rhetorical style, indomitable will, and eagerness to bend any fact to fit the purpose at hand.” The first Mac team manager Debi Coleman said Jobs “reminded me of Rasputin. He laser-beamed in on you and didn’t blink. It didn’t matter if he was serving purple Kool-Aid. You drank it.” And yet when the power was properly channeled, “You did the impossible, because you didn’t realize it was impossible.”
The RDF is an extreme version of what the psychologist Daniel Kahneman calls a “pervasive optimistic bias” in his 2011 book Thinking, Fast and Slow (Farrar, Straus and Giroux). “Most of us view the world as more benign than it really is, our own attributes as more favorable than they truly are, and the goals we adopt as more achievable than they are likely to be.” For example, only 35 percent of small businesses survive in the U.S., but when surveyed 81 percent of entrepreneurs assessed their odds of success at 70 percent, and 33 percent went so far as to put it at 100 percent! “One of the benefits of an optimistic temperament is that it encourages persistence in the face of obstacles,” Kahneman notes, while also citing study in which 47 percent of inventors “continued development efforts even after being told that their project was hopeless, and on average these persistent (or obstinate) individuals doubled their initial losses before giving up.” Failure may not be an option in the minds of entrepreneurs, but it is all too frequent in reality, which is why another bias called “loss aversion” is felt by most. Thus, Jobs’s success story is also an example of a selection bias whereby those who failed tend not to have biographies.
Jobs’s optimistic bias was off the charts. According to his biographer Walter Isaacson, “At the root of the reality distortion was Jobs’s belief that the rules didn’t apply to him. He had the sense that he was special, a chosen one, an enlightened one.” Jobs’s self-importance and will to power over rules that applied only to others were reflected in numerous ways: legal (parking in handicapped spaces, driving without a license plate), moral (accusing Microsoft of ripping off Apple when both took from Xerox the idea of the mouse and the graphical user interface), personal (refusing to acknowledge paternity of his daughter Lisa even after an irrefutable paternity test), and practical (besting resource-heavy giants IBM and Xerox in the computer market with a fraction of their budgets). Jobs’s RDF unquestionably contributed to his success in revolutionizing no fewer than six industries: personal computers, animated films, digital music, cell phones, tablet computing, and digital publishing.
There was, however, one reality his distortion field could not bend to his will: cancer. In 2003 Jobs was diagnosed with pancreatic cancer, which further tests revealed to be an islet cell or pancreatic neuroendrocrine tumor that is treatable with surgical removal, which Jobs refused. “I really didn’t want them to open up my body, so I tried to see if a few other things would work,” he later admitted to Isaacson with regret. Those other things included consuming large quantities of carrot and fruit juices, fasting, bowel cleansings, hydrotherapy, acupuncture and herbal remedies, a vegan diet, and, says Isaacson, “a few other treatments he found on the Internet or by consulting people around the country, including a psychic.” They didn’t work, and in the process we find the alternative medicine question, “What’s the harm?,” answered in the form of an irreplaceable loss to humanity.
Out of this heroic tragedy a lesson emerges: reality must take precedence over willful optimism, for nature cannot be distorted.