I spend a large portion of my time these days considering how to best explain scientific concepts or discoveries to the public. Granted, the audience is a crucial part of the equation. You don’t create something for children the same way that you do for aged academics.
But, as I look at the way that science reaches the majority of the public, and how the public responds to it, I (and I’m not alone here) find that there is something wrong. People just aren’t getting excited about science.
And, they should be getting excited! There is so much amazing work being done that will change our lives to the point that our grandchildren will laugh when we tell them about our ipods, computers, planes, and trains.
So, why aren’t people interested? Where is the information falling by the wayside? How can the trend be changed?
I’d love to hear what you think.